The swoosh has got some swag…

Last night I took part in the epic Nike We Own the Night women’s only 10k in Victoria Park, London. And boy, do Nike (in conjunction with Elle UK) know how to throw a party!

Nike We Own the Night

Arriving at the ‘events village’ I was surrounded by a sea of lumo orange ladies all mingling around, enjoying the atmosphere of the tipi tents (the Elle magazine tent with a nail bar and the Nike tent full of street-style sportswear for women) and music from the DJ on stage.

Nike Victoria Park London

Victoria Park, East London

Nike Event Village

We Own the Night Events Village – bean bags and all!

I did some pre-race mingling and chillaxing…

Nike Tipi


Hoping to absorb some of their running speed for the race…

Nike - Perri Shakes-Drayton

With Perri (Perri Shakes-Drayton: British Olympic 400m Hurdler)

Nike - Paula Radcliffe

With Paula (Paula Radcliffe: current women’s world record holder in the marathon with a time of 2:15:25. Side note: Paula does a full marathon in the time it takes me to do a half marathon!)

Nike Game Face

Getting my game face on…

The race itself was filled with lots of bright colours, DJs along the route, and motivational messages…

Nike This is Your Night

Then, the fun really began once you crossed the finish line with some partying and dancing!

Nike Just Did It!

Just did it!

Nike DJ

Nike After Party

The After Party

Nike Champers time!

Champers time (and water of course)!

Ladies, if they do another one next year be sure to join me for a pretty awesome girls-night-out! We Own the Night in London town rocked!

(The full race review can be found at on Friday 24th May).

Nike Owned it!

Owned it!